Within each server, which can be private or public, a group can set up discussion channels. How Does Discord Work?ĭiscord is a free voice, text and video chatting platform with invite-only chat rooms referred to as ‘servers.” Think of it as a Slack-Skype hybrid. The app was created in 2015, but gained its following as Fortnight and other multiplayer online games gained popularity. For comparison, Snapchat has 190 million users while Twitter has 321 million. The Discord app, often written off as “that app gamers use” now has more than 250 million registered users, up from 130 million a year ago. Platforms like Snapchat, Twitter, and YouTube are household names around the world, but how many marketers, communications professionals, and journalists are familiar with Discord? The social media landscape is vast and the rise of misinformation and disinformation mandates that brands and newsrooms track and analyze the flow of information on less mainstream platforms and forums, such as 4chan, Gab, Voat and Discord.
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